EVT leads AI search with launch of EVT Hotels & Resorts app in ChatGPT
EVT Hotels & Resorts has become the first ANZ hotel group to launch its app in ChatGPT, enabling travellers to discover hotels, explore room options, access property information and begin the booking journey directly within AI-powered conversations.
The launch represents the latest step in EVT's digital evolution as the business positions its hotel portfolio for the next generation of online discovery.
EVT has invested in a dedicated property data hub across its hotel portfolio, designed specifically for AI systems. The initiative provides structured, machinereadable hotel and room data that allows AI platforms to better understand,
surface and recommend EVT properties within conversational search experiences.
As consumer behaviour shifts from traditional search engines to AI-assisted discovery, EVT is actively reshaping how its brands appear across the sources and platforms trusted by leading AI models.
Andrew Turner, EVT Group General Manager of Technology and Digital, said the launch reflects EVT's focus on innovating and adapting to changing guest behaviours, to ensure its brands remain visible where travellers are increasingly
seeking inspiration and information.
"The way travellers discover and evaluate hotels is evolving rapidly. AI-powered search and conversational experiences are becoming an important part of the customer journey, and we see a significant opportunity to ensure our brands and
properties are represented accurately and effectively in these environments."
The initiative has included the development of structured hotel content, optimisation of how information appears in AI-generated responses, and ongoing monitoring of how leading AI models reference and recommend EVT brands.
Unlike traditional search optimisation, EVT is actively analysing thousands of AIgenerated responses to understand how different models interpret and surface hotel information, providing valuable insights that can be incorporated back into
its content and data strategy.
"For years the focus has been on where a brand ranks in search results. The emerging question is why an AI model would recommend a particular hotel in the first place. That requires a different approach to content, data and digital visibility,
and we're investing accordingly," said Turner.
Through the ChatGPT app, guests can:
- Discover EVT Hotels & Resorts properties through natural language conversations
- Explore room types and property information
- Ask questions before or during their stay
- Begin the booking journey directly from within ChatGPT
The launch reinforces EVT's broader commitment to innovation and delivering seamless, technology-enabled guest experiences across its portfolio.