Movie, Snacks, Points: Velocity Frequent Flyer partners with Event Cinemas & Village Cinemas
- Velocity Frequent Flyer has launched a new partnership with Event Cinemas and Village Cinemas, allowing members to earn and redeem Points at more than 70 cinema locations nationwide.
- Members can earn 1 Velocity Point per eligible $1 spent+ on Velocity movie tickets and Candy Bar purchases and redeem Points instantly using Points + Pay#.
- The partnership taps into growing demand for cinema experiences, with 73% of surveyed Cinebuzz/Vrewards movie-goers saying going to the movies is important to their wellbeing**.
Velocity Frequent Flyer members can now earn and redeem Velocity Points at Event Cinemas and Village Cinemas, thanks to a new partnership launching at 70 cinema locations and more than 600 screens nationwide.
From today, members can redeem movie tickets starting from just 2,000 Velocity Points# and earn 1 Velocity Point per eligible $1 spent+ when buying movie tickets and Candy Bar favourites, including Parlour Lane popcorn. Members will also unlock exclusive perks, including Candy Bar combo upgrades*, plus the flexibility to offset the cost of a movie ticket and Candy Bar purchases using Points + Pay.
The partnership taps into Aussies love of the movies, with cinema remaining one of the country’s favourite ways to spend a night out. New research from EVT (owner of Event Cinemas) has also found 73 per cent of surveyed Cinebuzz/Vrewards movie-goers consider going to the movies as important to their overall wellbeing, highlighting the continued love of the cinema experience**.
To celebrate the launch, Velocity members can unlock limited-time offers and perks, including 1,000 bonus Velocity Points, plus a free small popcorn with every eligible movie ticket purchased by 15 July 2026^.
To earn or redeem Velocity Points on movie tickets, members simply log into their Velocity account via the app or website, sign in to their cinema rewards account, select their preferred session and complete their booking.
Commentary
Velocity Frequent Flyer Chief Executive Officer, Andrew Cleary, said the partnership delivers a new lifestyle category for Velocity members and more opportunities to be rewarded with even small points balances.
“Australians love travel, and we know they love a night at the movies too. This partnership gives Velocity members even more ways to earn and redeem Points on everyday experiences and at great value,” said Cleary.
“With movie tickets available from just 2,000 Velocity Points, our members now have even more choice in how they redeem their Points, including taking the family to the movies from this weekend.”
Speaking on the strategic importance of the partnership, Mr Cleary said: “At the same time, this partnership helps more Australians enjoy the cinema experience by connecting Event Cinemas and Village Cinemas with millions of Velocity members across the country.”
Group General Manager, Customer and Brand, EVT, Alexandra Holden said: "Cinema is one of Australia's most powerful shared experiences and partnering with Velocity Frequent Flyer is a natural fit for us. Both brands are built on rewarding Australians for the experiences they love most, and going to the movies is one of those.
"With more than 70 locations across Event Cinemas and Village Cinemas, a great movie lineup, and the reach of the Velocity network, we're giving Australians another reason to enjoy world-class cinema experiences and be rewarded every time they do."
General Manager Commercial & Market Strategy, Village Cinemas, Carly Young, said: "We're thrilled to be partnering with Velocity Frequent Flyer and Event Cinemas to make going to the movies even more rewarding. Velocity members can now earn and redeem Points across a range of Village Cinemas experiences, from everyday movies through to premium experiences including Gold Class, VMAX and our family favourite Vjunior, creating even more reasons to enjoy the big screen."
To learn more about the partnership, visit here.