Event Cinemas redesigns gifting with an environmental focus, launching 100% recyclable gift cards
In time for Christmas, Event Cinemas rolls out environmentally friendly gift cards.
As part of EVT’s goal to build a better tomorrow, the Entertainment business has begun rolling out Event Cinemas 100% Recyclable Gift Cards, available nationwide in both Event Cinemas and third-party retailers, and just in time for Christmas!
Event Cinemas, Australia’s largest cinema operator, has partnered with suppliers to create 100% recyclable gift cards, crafted from FSC certified materials, and printed using soy inks. By making the switch to recyclable gift cards, Event Cinemas estimates that up to 6,75 tonnes per year could be diverted from landfill.
The phased rollout of these eco-friendly gift cards has commenced, and is scheduled to be completed by mid-2024, ensuring all Event Cinemas Gift Cards, whether purchased at third party retailers, in-cinemas or online, will be part of the sustainability initiative.
In time for the festive season, Event Cinemas has introduced Christmas-themed 'Merry Movies' designs, which will also be available in the recyclable format. These limited-edition seasonal designs can be purchased in-cinema at Event Cinemas, in Coles and Woolworths supermarkets or online via the Event Cinemas gift shop.
Get in quick as starting today, there will be a limited time offer* where customers can purchase a $50 movie gift card for just $40 via the online Event Cinemas Gift Shop. The offer is available to Cinebuzz members only, which is free to join and the perfect Christmas gift.
Clare Whiteman, Head of Partnerships & Sales, Entertainment said, “Event Cinemas is committed to providing the ultimate cinema experience to our consumers, and we are continuously looking for ways to adopt more sustainable initiatives along this customer journey. By choosing the new Event Cinemas 100% recyclable gift cards, consumers are not only giving friends and family the ultimate movie experiences, but they are also helping make their cinema gifting experience more environmentally responsible.”
As part of the initiative, Event Cinemas' gift card range has also undergone a design refresh. Additionally, a new ‘Celebration’ design with a $50 denomination will be available in-cinema at Event Cinemas and Woolworths retailers from November.
Event Cinemas offers a range of denominations to cater to diverse gifting needs, with $30, $50, and $100 Gift Card options available online, and a customisable range from $25 to $500 at local cinema outlets.