Independent Hotel Brand Management

Your brand, our backing.

Empower your hotel with complete brand independence through EVT’s Independent Collection. Collaborate with us to create or enhance your brand and execute your vision. From full service management agreements to select services agreements, being part of the Independent Collection enables you to retain full ownership of your brand’s intellectual property. Backed by EVT’s fully-integrated suite of services, you choose the level of support you need; from strategic management to on-demand services. Gain global reach and local expertise under one roof – realising your vision, and delivering market-leading results.

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Keep your brand or collaborate with us to create one

Independent Collection by EVT

Luxe Collection

Our Luxe Collection hotels promise exceptional hospitality experiences, sophisticated accommodation and exclusive locations.

Number of hotels: 4

Style Collection

Our Style Collection hotels are just a little unorthodox, promising design-led interiors, unique hospitality experiences and buzzing locations.

Number of hotels: 9

Classic Collection

Our Classic Collection hotels are institutions in their cities. Full of understated character, offering traditional hospitality and an authentic experience.

Number of hotels: 3

Comfort Collection

Our Comfort Collection hotels make travelling simple. Well located, homely and warm. No fuss, just straightforward hospitality.

Number of hotels: 4

Our Difference

EVT Studio Uncommon

Creativity – it’s not as common as you’d think. It takes daring to go against the grain.

Welcome to EVT Studio Uncommon: a creative and strategic services studio that works with you to develop a new independent brand, or enhance your existing. Never cookie cutter. Only cutting edge. Where brand vision meets expert execution. Big believers that individuality and excellence drive success.

We’re all for fuelling growth while celebrating the uncommon in every brand.

We think and act like owners

That’s because at EVT, we are hotel owners. The EVT culture embraces our genuine commitment to act consistently in delivering great hospitality and to always go the extra mile.

Our management team are agile and flexible. We are able to respond quickly to market conditions with a reputation for being there when you need us, ready to take your business forward.

Local team. Global reach.

The EVT hotel management team are locally based but globally connected. We have unsurpassed local and international distribution systems. We innovate and adapt quickly to local market conditions.

Powerful loyalty program

EVT Stays is one of Australasia’s largest hotel loyalty programs. Our hotels also benefit from access to members via the EVT family of Entertainment and Travel brands.

Top talent

Having the right team has never been more important. EVT’s internal mantra is to be a Daymaker; making the day better for our people, communities and environment. We call this ELEVATE. The ELEVATE platform provides hotels with access to recruitment, training, development and retention of the best talent in the industry.

Innovative food & beverage

Our dedicated F&B experts leverage the best ideas globally. Their expertise extends multiple industries from traditional hotels to quick-service, premium entertainment venues to retail, outdoor food trucks to unique alpine experiences.

Our F&B experiences cover all occasions and styles from fine-dining to casual eateries.

EVT Hotel Solutions

Your hotel, better connected to the scale and expertise of EVT’s hotel solutions. Whether you are choosing an EVT brand or keeping your own, leverage our experience in the way that suits you best.

EVT’s hotel solutions join all the dots to create an easier, faster and more efficient way to manage your hotel while empowering your team to be their best.

EVT’s tailored hotel solutions include:

EVT Studio Uncommon

Brand Design & Enhancement
We craft and refine brand identities that are as distinctive as the businesses behind them. From foundational design to thoughtful evolution, we help brands express their unique voice with clarity, consistency, and impact. Drawing on market insights, customer profiling, and competitor analysis, we partner with you to craft a brand and experience built for lasting success.

Style Direction
We design uniforms that go beyond function – bringing brand personality to life through thoughtful style, fit and detail. From concept to execution, we ensure every look feels cohesive, elevated, and unmistakably on-brand.

Digital Content & Strategy
We create meaningful, on-brand content that captures attention and drives engagement. From social storytelling to full content ecosystems, we craft and execute strategies that build community and amplify brand presence across platforms.

Hotel Operations

Operational excellence that outperforms the market and sets new benchmarks for guest experience. We deliver distinctive, seamless stays that go beyond the expected – driving stronger returns and brand loyalty at every level.

Brand Standards

Clear, elevated standards that drive brand consistency, outperform industry norms, and create guest experiences that stand apart.

Loyalty Program

A high-impact loyalty program that drives repeat business and boosts revenue. Designed to go beyond points and perks to drive repeat stays through unexpected experiences.

Distribution

Optimised distribution channels that maximise market reach and revenue growth. We deliver precise, data-driven strategies to ensure your brand performs above market.

Yield Mangement

Dynamic pricing and inventory strategies that maximise revenue and market share. We use advanced analytics to anticipate demand, optimise rates, and deliver superior financial performance – every day.

Sales & Marketing

We combine data-led targeting with bold brand storytelling to drive demand and increase conversion, to deliver above market performance.

Systems & IT

Robust, scalable technology solutions that boost operational efficiency and enhance the end-to-end guest journey.

Food & Beverage

We blend creativity with operational excellence to deliver offerings that stand out, exceed expectations, and boost overall profitability.

PR & Communications

Strategic brand-building and bold creative that elevate visibility and drive engagement. From media to messaging, we craft stories and visuals that cut-through the noise and deliver revenue impact.

Procurement

Smart, strategic sourcing that drives value, quality and consistency. We optimise spend while elevating the guest experience across every touchpoint.

Finance

Comprehensive finance and reporting solutions that drive profitability, optimise performance and enable smarter, informed decision-making.

Design & Development

Commercially driven design that unlocks value and delivers standout experiences. From new builds to bold upgrades, we create spaces that outperform and inspire.

Talent Management

Attracting, developing, and retaining talent that powers above-market performance. We build high-performing teams and vibrant cultures that deliver standout guest experiences and long-term value.

ESG

Responsible practices that create long-term value and meaningful impact. We embed environmental, social and governance principles into every decision.

Wellness

Elevated wellness offerings that enhance guest wellbeing and differentiate your brand. We design programs and spaces that inspire, recharge, and deliver measurable guest satisfaction.